Anchoring and Adjustment Heuristic: Pengertian dan Contohnya dalam Kehidupan Sehari-hari
Kamus American Psychological Association (APA) mendefinisikan anchoring and adjustment heuristic sebagai berikut: the tendency, in forming perceptions or making quantitative judgments under conditions of uncertainty, to give excessive weight to the starting value (or anchor), based on the first received information or one’s initial judgment, and not to modify this anchor sufficiently in light of…
